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Fjällräven's Arctic Fox Logo

By Fjällräven Canada April 24, 2015 No comments

Fjallraven fox logo patch

As you may already know, Fjällräven means arctic fox in Swedish, which is also what our logo represents. The founder of Fjällräven, Åke Nordin, was so fascinated by the animal during his treks that he decided to name his company after the small and highly adaptable predator that lives in the Swedish mountains under the harshest conditions.

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